About us

Hey, I’m Erik — 33, Swedish solo founder and gym junkie based in Sundsvall. After smashing PBs in the local iron jungle, I got fed up with bland, uninspired workout gear. So I built Tribe Wear.

Tribe Wear brings you bold, performance-driven designs — whether it’s a wolf ripping through a barbell or a zen monk finding focus — created to ignite your motivation from rep one. Our range covers tees, tanks, hoodies and joggers, all printed on demand so there’s zero overstock and zero waste.

We use a global network of 140+ print providers across 32 countries, which means over 90% of all orders are produced locally and delivered within 5 business days. That’s fast, efficient and sustainable.

I source only premium fabrics — from buttery-soft Bella+Canvas tees to breathable performance tanks and snug, cozy hoodies — so you look and feel unstoppable, in the gym or on the street.

From my Sundsvall studio to gyms around the globe, Tribe Wear is a one-man mission to help you crush limits and look damn good doing it.

Ready to join the tribe? Let’s dominate.